Privacy Policy

Last updated: 10 January 2025

Emma operates this online store and website, together with all related information, content, features, tools, products and services, in order to offer customers a personalised shopping experience (the "Services"). Emma uses the Shopify platform to provide these Services.

This Privacy Policy explains how we collect, use and disclose your personal data when you visit our website, use our Services, make a purchase or carry out any other transaction through them, or otherwise contact us. If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing or disclosure of personal data, this Privacy Policy applies.

Please read this Privacy Policy carefully. By using our Services, you confirm that you have read this Privacy Policy and understand how your personal data is collected, used and disclosed.

Personal data we collect and process

"Personal data" means any information by which you can be identified, directly or indirectly. The term does not include anonymous or properly anonymised data.

Depending on how you use the Services, where you are located and the applicable legislation, we may collect or process the following personal data:

• Contact details: name, address, billing address, delivery address, telephone number and email address.

• Payment details: payment card details, account details, payment method, payment confirmations and transactions.

• Account details: username, password, security questions, settings and user preferences.

• Order details: products viewed, products added to the basket, purchases, returns, exchanges and cancellations.

• Communications: the information you provide when you contact our customer service.

• Device data: browser type, network information, IP address and unique device identifiers.

• Usage data: information about how you use our Services.

Sources of personal data

We may collect personal data:

• directly from you

• automatically through cookies and similar technologies

• from service providers

• from business partners and other third parties.

How we use your personal data

We use your personal data for the following purposes:

• Providing the Services: processing orders, payments, deliveries, returns and exchanges, and managing your customer account.

• Personalising your experience: improving your shopping experience and recommending products suited to you.

• Marketing: delivering marketing communications and personalised advertising.

• Security: preventing fraud and protecting our services.

• Customer service: responding to enquiries and providing customer support.

• Legal obligations: complying with applicable legislation, official requirements and legal obligations.

Sharing personal data

We may share your personal data:

• with Shopify and our service providers

• with our marketing and business partners

• where you have given your consent

• with companies belonging to the same group

• in connection with legal proceedings or business arrangements.

Shopify

Our Services run on the Shopify platform, which processes data in order to enable and improve your shopping experience. Your personal data may also be transferred outside your own country. Shopify may in addition use certain data to develop its own services.

You can find further information at:

https://privacy.shopify.com/en

Third-party websites

We are not responsible for the privacy or data security practices of any third-party websites that our Services link to or that can be reached through them.

Children's personal data

We do not knowingly collect personal data from children. If we become aware that we have collected such data, you may request its deletion.

Data security and retention

We use appropriate technical and organisational safeguards to protect personal data. However, no method of transmission or storage system is entirely secure, and we cannot guarantee complete data security.

We retain personal data only for as long as is necessary to meet our legal, regulatory and business obligations.

Your rights

Depending on your country of residence, you may have the right to:

• access your own personal data

• request the deletion of your personal data

• correct inaccurate or incomplete data

• request the transfer of your data from one system to another

• manage your marketing and communication preferences.

You may also have the right to:

• object to the processing of your personal data

• withdraw your consent where processing is based on consent.

Complaints

You can make a complaint relating to data protection by contacting our customer service or by submitting a complaint to your local data protection authority.

International transfers

Your personal data may be transferred outside your country of residence in accordance with applicable legislation, using appropriate legal safeguards.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this website.

Contact

Email: help@emma-helsinki.fi